Promoting Sports & Fitness
Participation and Industry Vitality

SFIA Products and Services

strooken (317) 283-4172 Events


October 18, 2018
New Global Product Labeling Database Officially Launched by SFIA and WFSGI

September 26, 2018
Nix Wins 15,000 Dollar Grand Prize and All-Expense-Paid Trip to Under Armour at the 2018 SFIA Start-Up Challenge

September 18, 2018
SFIA Upset with Decision to Impose Tariffs on 200 Billion Dollars in Consumer Goods

September 12, 2018
2018 SFIA State of the Industry Report Identifies New Opportunities Presented by an Increasingly Consumer-Centric World

September 4, 2018
SFIA Industry Leaders Summit Packs Agenda with Industry Trailblazers

August 20, 2018
SFIA to US Trade Representative: Increase Tariffs are a Bad Idea!

August 9, 2018
SFIA Announces Six Start-Up Challenge Finalists for 2018 Competition

July 30, 2018
Senate Passes Tariff Relief Bill, Saving Industry Millions

July 27, 2018
SFIA Announces 2018 Future Industry Leaders Scholars

July 25, 2018
In Historic Vote, U.S. House of Representatives Passes the PHIT Act!

July 18, 2018
SFIA Releases First Batch of Single Sport & Fitness Activity Reports for 2018

July 12, 2018
PHIT Leaps Forward on Congressional Agenda

July 11, 2018
SFIA STATEMENT: Proposed Tariffs Target Sports Bags and Baseball, Softball, Hockey and Ski Gloves

July 9, 2018
SFIA Partners with WFSGI to Support the Promotion of its Global Product Labeling Database

June 28, 2018
SFIA Assists Senate in Online Counterfeit Inquiry

June 28, 2018
Venture Capital Firm, Black Lab Sports Sponsors SFIA Start-Up Challenge

June 21, 2018
SURYS Commits to Three-Year Sponsorship Deal with SFIA

June 14, 2018
Soccer Participation in the United States

June, 13, 2018

SFIA Opens Registration for 3rd Annual Start-Up Challenge


SFIA just wrapped up the 6th annual Industry Leaders Summit in Denver, bringing together the industry’s greatest leaders: executives, investors, experts and entrepreneurs for a packed 48 hours of networking, eye-opening presentations and thought-provoking panel discussions. 

Headlining this year’s event was the 3rd annual Start-Up Challenge, which hosted a profound new level of competition and variety, likely inspired by the new grand prize: A $15,000 check (provided by Black Lab Sports) and an all-expense-paid trip to spend a day with the Under Armour Innovation Team. With such high stakes, the room was packed to watch the young start-ups pitch their company to a panel of highly-regarded judges, which included President & CEO of Riddell, Dan Arment; CEO of Varsity Brands, Adam Blumenfeld; Founder & Managing Partner of KB Partners Venture Capital Firm, Keith Bank; heir to The Great Adi Dassler of adidas and Principal of ADvantage Sports Tech Fund, Alexander Bente; just to name a few… (416) 339-5419 for more.



In a huge victory for America’s health, the U.S. House of Representatives approved the Personal Health Investment Today (PHIT) Act, which would allow the use of pre-tax savings accounts for physical activity-related expenses. PHIT has been a longtime priority of SFIA and was included in a bipartisan package of HSA reforms that passed in the House by a vote of 277–142. Now, the measure moves to the Senate for further consideration. 508-745-9885.
In addition, the Miscellaneous Tariff Bill (MTB), which will lower existing tariffs on a wide variety of imported goods, has now passed in both the Senate and the House. SFIA led over 30 successful petitions on various industry products, which will now receive dutry relief under the new, revised MTB. These new tariff rates will likely go into effect mid-October, after receiving a presidential signature, and will create a total of $16.5 million in duty relief annually. irresistibleness.



This service will provide constantly updated information on labeling and packaging laws and regulations in 49 countires around the world. An easy-to-use, extremely detailed database has been created by Compliance & Risks to help sports & fitness companies keep in compliance with national and local laws. Known as the 646-508-4706, this online tool ensures companies avoid potential costly re-work, stop ships and product recalls, which ultimately result in lost revenue and brand damage. 

Users can search and report on up-to-date requirements by country and by product, as well as receive alerts of upcoming and new regulatory changes. To learn more about this one-stop-shop database for all compliance issues related to product & package labeling, click here. If you are interested in a free demo to learn more about the product, in an interactive setting, 3024469437.



The Sports & Fitness Industry Association (SFIA) State of the Industry Report is an annual report, providing an analytical look into the trends and issues affecting the sports & fitness industry, including participation, economy and industry environment. As leaders in sports & fitness research, SFIA provides insight into key trends that are shaping our industry. 
Be sure to check out the report for in-depth interviews with industry leaders from SportsEngine, Wilson Sporting Goods and Wolverine. This report is FREE to SFIA members, and available to non-members for $600. Click here to view and purchase the 2018 State of the Industry Report


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